民俗新神话视角下的乡村“设计治疗”

The Rural “Design Treatment” under the Perspective of New Folk Customs Myth

在现代化语境下,传统的乡俗正逐步退化。乡村社会如果借助"设计与传播"创造民俗新神话,吸收和利用"文化原型"与"象征指涉"理论,以文学、设计、传播等手段沟通传统神话与新神话,则可以衍生出符合传统神话的物态、物品、物具,并随着乡村新神话(文化)叙事而与环境和建筑样态相符合,将衰落的乡俗经设计创新、甚至嫁接出共融共生的新神话,在在地式(特色)产品与产业链经营之间寻求结合创新。以此为契机,乡村把传统民俗遗产演化为当代所用,杜绝封闭与"程式化",同时积极弘扬传统民俗当中的优良价值,一定可以取长补短,吸取外来文化精粹,实现东西方文化的有机性综合而创造诗意的新乡俗文化,并有望再造美丽乡村文化新体系,疗治社会弊病。

In the modern context, the traditional village is gradually degraded,and traditional rural custom culture is gradually degenerating. If the rural society with the help of ＂design and dissemination＂ creates a new myth of rural custom, absorbs and uses the ＂cultural prototype＂ and ＂interpretation of referential symbols＂ theory, communicates the traditional myth with the new myth by the literature, design, communication and other means, it can derive the things, objects and utensils comforming with the traditional mythology, and with the cultural narrative of the new mythology, seek to make an innovation. Take this as an opportunity, the village changes the traditional folk heritage for the contemporary use, puts an end to the closing door and ＂stylized mode＂, while actively promoting the excellent value in the traditional folklore, it must be able to learn from the good things of foreign culture, to achieve the organic integration between the Eastern and Western cultures, and create a poetic new rural culture, and being hopeful to rebuild a beautiful new rural culture system and cure social ills.