借助校园微信公众平台开展阅读推广效果分析--以广西科技大学图书馆微信书评为例

By means of reading promotion effect analysis of We Chat public platform--a book review of We Chat Guangxi science and Technology University Library as an example

微信公众平台作为新兴媒体,具有自身的优势和特色。高校图书馆在借助校园微信公众平台开展阅读推广时,更方便、快捷并且传播范围更广。文章通过广西科技大学图书馆(以下简称本馆)在本校校园微信公众平台上发表书评为例,分析了运用校园公众平台开展阅读推广活动的效果,以促进阅读及读者服务的延伸。

WeChat public platform as a new media, has its own advantages and characteristics. University Library in the use of WeChat campus public platform to promote reading, more convenient, faster and wider spread. This article through the Guangxi Library of University of science and Technology （hereinafter referred to as the Museum） in the campus of WeChat public platform published book review as an example, and analyzes the development of reading promotion activities using the campus public platform to promote the effect of extended reading and reader service.