摘要
微信公众平台作为新兴媒体,具有自身的优势和特色。高校图书馆在借助校园微信公众平台开展阅读推广时,更方便、快捷并且传播范围更广。文章通过广西科技大学图书馆(以下简称本馆)在本校校园微信公众平台上发表书评为例,分析了运用校园公众平台开展阅读推广活动的效果,以促进阅读及读者服务的延伸。
WeChat public platform as a new media, has its own advantages and characteristics. University Library in the use of WeChat campus public platform to promote reading, more convenient, faster and wider spread. This article through the Guangxi Library of University of science and Technology (hereinafter referred to as the Museum) in the campus of WeChat public platform published book review as an example, and analyzes the development of reading promotion activities using the campus public platform to promote the effect of extended reading and reader service.
出处
《农业图书情报学刊》
2017年第5期138-141,共4页
Journal of Library and Information Sciences in Agriculture
基金
广西科技大学科学基金项目"新媒体环境下高校图书馆阅读推广模式研究"(项目编号:校科社20161304)
广西中青年教师基础能力提升项目"服务营销理论在阅读推广中的应用研究"(项目编号:KY2016LX154)
关键词
新媒体
微信公众平台
书评
阅读推广
new media
weChat public platform
book review
reading promotion