丝绸之路文化产业带企业版权保护的现实困境及路径选择

Realistic predicament and path choice of enterprise copyright protection of Silk Road Cultural Industry Belt

为从丝绸之路文化产业带版权战略实施的角度推动丝绸之路文化产业更好更快的发展,对丝绸之路文化产业带版权保护的理论背景与现实困境进行研究。研究认为,文化产业发展需要有版权法律给予保护,但在丝绸之路文化产业带沿线的9个省市区版权申请量较低,导致版权贸易转化能力弱,以版权为核心竞争力的知识经济发展不充分,在国际贸易中版权被侵权时,维护自身权益和寻求法律救济能力不足;中国应重视文化产业发展中的版权保护,企业利用版权创新来提升企业和个人的版权意识,并积极制定符合自身特点的版权保护战略,并培养复合型版权人才和高素质的管理队伍以增强竞争优势;政府应有针对性地成立丝绸之路文化产业带版权研究机构,设立海外维权援助基金,在人才、税收等方面提供支持,建立健全与企业互动的版权海外维权援助机制,完善版权执法措施提高行政执法能力;行业协会应主动收集企业版权信息,形成合力来规范、协调和解决相关企业的版权问题,促进中国构建丝绸之路文化产业带中的经济发展。

In order to promote better and faster development perspective of implementation of copyright strategy of Silk Road of Silk Road Cultural Industry from the Cultural Industry Belt, the theoretical background and practical difficulties of copyright protection of Silk Road Cultural Industry Belt were studied. Research shows that development of cultural industry needs to have the copyright legal protection, but the amount of copyright application in 9 provinces and cities along Silk Road Cultural Industry Belt is relatively low, which causes that copyright trade transformation ability is weak, the development of knowledge economy with copyright as the core competitiveness is insufficient, the ability of maintaining their own rights and interests, and seeking legal relief is not enough when copyright is infringed in international trade; China should pay attention to copyright protection in the development of cultural industries. Enterprises should take advantage of copyright innovation to enhance copyright awareness of enterprises and individuals, actively develop copyright protection strategy in line with its own characteristics, as well as cultivate compound talents of copyright and high-quality management team so as to enhance competitive advantage; government should pointedly establish copyright research institute of Silk Road Cultural Industry Belt and oversea aid fund, as well as provide support in terms of talents, taxes, etc. Additionally, it should set up aid mechanism of oversea right protection to interact with enterprises and perfect copyright enforcement measures to improve the ability of administrative law enforcement; industry associations should take initiatively collect enterprise copyright information to form joint forces to regulate, coordinate and solve copyright issues related to enterprises, which can promote economic development of construction of China＇s Silk Road Cultural Industry Belt.