城市居民对蔬菜质量安全监管体系的信任研究

On the trust of the urban residents in the supervisory system for vegetables' quality and safety

食品质量安全已经成为社会经济发展中备受公众关注的问题,食品安全事件引发了消费者对整个食品行业的信任危机,食品安全既是生产出来的,也是监管出来的,食品行业的信任危机也就是对监管体系的信任危机。本文基于江苏省568位城市居民的问卷调查,实证分析了城市居民对蔬菜产品质量安全监管体系的信任程度及其影响因素。研究结果表明,当前城市居民对蔬菜质量安全监管体系的信任度总体不高,而且情感信任程度低于认知信任程度;城市居民对蔬菜产品质量安全监管体系信任度的高低主要是受被调查者个人特征、家庭特征、饮食消费习惯和对蔬菜安全质量监管体系的认知特征等方面的影响。

Food safety has become an urgent public concern in the socio - economic development. The food safety incidents often cause a crisis of consumers＇ trust in the entire food industry. Food safety is related not only to food production, but also to its supervision. The trust crisis of food industry is in fact a trust crisis of the supervisory system. Based on the questionnaire survey of 568 urban residents in Jiangsu province, this paper analyzes the level of the urban residents＇ trust in the supervisory system for vegetables＇ quality and safety as well as its influencing factors. The results show that on the whole their trust is not at a high level, and their emotional trust is lower than their cognitive trust. The level of their trust in the supervisory system is mainly affected by the their personal and family factors, their consumption and dietary habits as well as their cognition of such supervisory system.