博弈视角下生鲜农产品供应链运作效率比较

A Comparative Study of Operational Efficiency of the Fresh Agricultural Products Supply Chain Based on Game Theory

针对我国未来生鲜农产品供应链发展模式的争论,运用微分博弈的方法分析对比了"农村电商"及"农超对接"供应链模式下合作社、超市的最优生产努力投入水平、供应链系统的最优利润水平及农产品最优质量轨迹,进而比较了2种供应链模式的运作效率。结果表明,生鲜农产品供应链模式的运作效率与合作社及超市在2种模式下的收益及成本因素有关,最后通过算例对模型进行了验证,提出对我国生鲜农产品供应链未来发展模式的预测。

Aiming at the discussion of future development of supply chain management of fresh raw agricultural products, the paper applied the method of differential game to analyze and compare the optimal production effort input levels, the optimal profit of supply chain system, the optimal quality track of agricultural products of farmers and supermarkets under the supply chain mode of ＂rural e-commerce＂ and＂ agriculture-supermarket jointing＂, and then compared the operational efficiency of the two kinds of supply chain modes. The result showed that the operational efficiency of fresh agricultural products supply chain had closely related to their benefit-cost of farmers and supermarkets under those two modes. Finally, verifying the model through examples, this paper put forward the forecast of the future model of China＇s fresh agricultural product supply chain.