当代茶馆的经营策略研究——以2012茶肆为例

Study on the Management Strategy of Contemporary Chinese Teahouse——Taking 2012 Chasi for Example

随着社会的发展和人类文明的进步,茶馆的社会作用越来越重要,它的功能也在不断地被挖掘和开发。茶馆是社会的聚焦点,本文以南京2012茶肆为例,反映出当代茶馆的营销策略变更,通过支付手段的变革分析何为"体验经济"。

With the development of the society and the progress of human civilization,the social function of the tea house is more and more imPortant,its function has been mining and improve.The teahouse is the focus of the society, This article takes nanjing 2012 tea as an example,reflect the contemporary teahouse change in marketing strategy,and through the analysis of the change of payment what is ＂experience economy＂.