互联网+背景下高职市场营销专业课程开发研究

Research of the Development about Marketing on the Curriculum Specialty in Higher Vocational Education Based of Internet

高职院校是为国家培养所需应用型人才的基地,因此,高职院校在进行人才教育以及相关课程开发时要与社会发展所需紧密相联,尤其是高职院校的市场营销专业,其专业性质与市场状况紧密相联,在互联网高速发展的时代背景下,高职院校要与时俱进,对市场营销的专业课程进行创新性的开发研究,使课程的设置能够不断满足社会发展的需求状况,培养出符合时代发展的创新性的营销人才。

Higher vocational colleges are the base for cultivating the talents of applied talents.Therefore,we should closely linke with the social development during the course of talent education and related courses development, especially the Marketing,its professional nature is closely linked in the rapid development of the society .In the background of the rapid development of the Intemet,higher vocational colleges should keep pace with the times and carry out innovative development and research on the professional courses of marketing so that the curriculum can continuously meet the needs of social development and cultivate the development in line with the times Of the innovative marketing talent.