“营养与疾病预防”微信公众账号运营现状及传播力分析

Analysis on operation status and communication power of Nutrition and Disease Prevention WeChat

目的对"营养与疾病预防"微信公众账号运营现状及传播力进行分析,探讨营养与疾病预防的新媒体传播模式。方法借助微信数据统计功能,获取2015年5月8日—2016年5月7日微信公众平台的用户分析、图文分析数据。结果 2015年5月8日—2016年5月7日,"营养与疾病预防"微信公众账号关注人数持续增长,共计42 553人,其中女性多于男性,共发布文章107篇,总阅读量为1 374 051次,有4个阅读高峰分别为8时、11时、15时及21时。最受关注的内容为营养与肥胖、老年人相关疾病及营养与内分泌及代谢性疾病。结论规律、持续性更新微信公众平台,传播与受众健康密切相关的知识,利于微信公众账号的推广和影响力的提升。

Objective To analysis the operation status and communication power of Nutrition and Disease Preven- tion WeChat, and discuss new communication method application in nutrition and disease prevention by using new media. Methods By using data statistics function of WeChat, the user attribution, growth of users and data analysis of images and text messages were collected from May 8, 2015 to May 7, 2016. Results The number of users had been growing from May 8, 2015. There were 42 553 users by the end, and female was more than male. The account had released 107 articles, which were read 1 374 051 times. There were four reading peaks at 8, 11, 15 and 21 o＇ clock. The content of nutrition and obesity, the elderly related diseases and nutrition and endocrine and metabolic diseases were more concerned by WeChat us- ers. Conclusion Updating WeChat regularly and continuously and spreading the knowledge related to public health are con- ducive for content promotion and influence improvement of WeChat.