隐喻在设计中的应用

The Application of Metaphor in Design

设计是在满足人们需求时来研究人的行为,并将需求转化为设计作品,使人们能够感受到设计的魅力,从而产生购买的欲望。随着社会的发展,隐喻的运用更加广泛,它能够含蓄、委婉、深刻将设计师的情感注入到设计作品中。隐喻是设计文化的一部分,是人类几千年文化积淀的结果,它利用人们对熟悉事物心理的认知,而赋予设计作品某种情感。所以从文化方面来看隐喻是一种文化行为,它是设计师根据当地的风俗习惯所赋予设计作品的一种理念。

Design is to meet the human＇s behavior, people needs time and translate requirements into design, make people can feel the charm of the design, resulting in a desire to buy. With the development of the society, the use of metaphor is more extensive, it can be reserved, tactful, deep to the designer＇s emotions into the design work. Metaphor is part of the design culture, are the result of human culture for thousands of years, it USES the psychological cognitive to familiar, and gives some kind of emotional design works. So from the cultural metaphor is a kind of cultural behavior, it is the designer according to the local customs and habits for design work of a concept.