基于Prosumer的互联网农业分享经济模型

The Internet Agricultural Sharing-Economy Model Based on Prosumer

构建分散小农户合作化联合,碎片化消费者社群化聚合,消费者充分参与生产端消费体验并与生产者融合为Prosumer的互联网农业共享经济模型.研究表明,消费者社群化聚合,生产者合作化联合,消费者与生产者融合为生产消费者是互联网农业分享经济有效实现形式,可促进供应链信息对称,产销对接和交易成本降低,提升农产品质量安全水平和消费者对国内农产品质量安全的信心."土地托管","乡村货的"和"俺家特供"是当前我国农业分享经济在生产,流通和消费端出现的典型案例,它们的融合发展必将成为我国互联网农业分享经济发展的主要方向.

This paper builds up the C2B2B2C model of internet agriculture sharing econ- omy by uniting the dispersed small farmers with cooperative, uniting the fragmentation of consumer with community, and intermingling the consumers and producers into the pro- sumer.The research has shown that it＇ s a valid way for the sharing economy of internet agriculture to unite the dispersed small farmers,to unite the fragmentation of consumer and to intermingle the consumers and producers to be the prosumer, which can promote the in- formation symmetry, the abutment between production and marketing and the reduction of transaction costs,and can increase the quality security level of agricultural products and the consumers＇ positiveness on domestic agricultural products＇ quality.To put land in trust,to organize rural freight cars for rural logistics like the form of taxi and to supply food for fixed urban families are the classic cases from the present internet agriculture＇ s sharing economy in the field of production,logistics and consumption,their intermingling and developing will be the main direction for internet agriculture＇ s sharing economy in China.