“一带一路”背景下我国中小企业市场营销创新战略研究

"The Belt and Road" under the Background of China's Small and Medium-sized Enterprise Marketing Innovation Strategy Research

"一带一路"战略的实施,不仅为沿线国家和地区之间的区域性贸易协作提供了发展契机,而且为我国中小企业市场营销战略的创新和部署指明了新的发展方向。由于中小企业规模和综合实力有限,因此,只有构建符合中小企业发展特性的市场营销创新战略体系,才能使中小企业在"一带一路"的经济环境下抢占更多的市场份额。本文在分析现阶段中小企业市场营销战略中所存在问题的基础上,重点阐述了"一带一路"背景下我国中小企业市场营销创新战略体系的构建和实现路径,以为全面推进中小企业良性、快速的发展创造条件。

The implementation of ＂The Belt and Road＂ strategy,not only provides the opportunity for development of regional trade cooperation between countries and regions along,and innovation and deployment for the marketing strategy of small and medium-sized enterprises in China market indicates a new development direction. Because of the small and medium-sized enterprise scale and comprehensive strength is limited,therefore,only the development of small and medium-sized enterprises to build in line with characteristics of the innovation of marketing strategy system,to enable SMEs to seize more market share in the ＂The Belt and Road＂ economic environment.Based on the analysis of the existing marketing strategy of small and medium-sized enterprises in the current problems based on the construction and implementation path of focusing on the ＂The Belt and Road＂ under the background of China＇s small and medium-sized enterprise marketing innovation strategy system,to create conditions of small and medium-sized enterprises comprehensively promote healthy and rapid development.