健康科普产业化过程中存在的伦理难题及破解之道

The Ethical Dilemma and Its Solutions in the Process of Health Science Popularization Industrialization

健康科普产业化是健康科普事业发展的一种必要选择。然而,在健康科普产业化的过程中,平衡营利性与公益性之间的矛盾存在着一定的困难。从理论上分析,健康科普的公益性"目的"可以通过产业化的营利性"手段"得以实现,从而破解健康科普的公益性与科普产业化的营利性之间的伦理难题。在政策实践中,政府应该是健康科普的责任主体,健康科普的实施者可以是有关营利性的组织机构。政府可以通过向有关组织机构购买健康科普推动健康科普的产业化。

Health science popularization industrialization is a necessary choice for the development of health popularization business. However, in the process of health science popularization industrialization, there exists cer- tain difficulties to balance the contradiction between profitability and public welfare. In theory, the public welfare goal of health science popularization can be realized by industrial profitability means ; therefore, the ethical dilemma about it can be solved. In the policy practice, the government may be the main body of the health popularization while profit - making organizations may carry out the health popularization. The government can promote the health popularization industrialization by purchasing health popularization from the relative orzanizations.