基于游客满意度的中国传统古村镇旅游发展研究

Research on the Development of Chinese Traditional Ancient Villages Tourism Based on Tourist Satisfaction

游客满意度评价是影响旅游发展质量的重要因素。本文基于游客满意度分析,采用问卷调查与因子分析相结合的方法,以上饶篁岭、江湾及李坑为样本,对中国传统古村镇旅游满意度及其主要影响因子进行分析。结果表明,三大景区游客满意度主要受到景区住宿和餐饮的服务质量及性价比、景区公共基础设施、景区商品及购物点、景区门票性价比和服务人员的质量等因素的影响,据此从产品、市场、服务、特色等角度对传统古村镇的旅游发展提出优化建议。

The evaluation of tourist satisfaction is an important factor affecting the quality of tourlsm development. Based on tourist satisfaction analysis, the paper analyzes the tourist satisfaction and its main influencing factors of Chinese ancient villages by using the method of questionnaire survey and factor analysis, which the Huangling, Jiangwan and Likeng as samples. And the results show that the tourist satisfaction of the samples are mainly affected by the factors such as the service and cost of the scenic spots and restaurants, the public infrastructure of the scenic spots, the shopping and shopping points of the scenic spots, the cost of the scenic spots and the quality of the service personnel, then give the development optimization suggestions according to the product, the market, the service, the characteristic and so on to the traditional ancient village.