规则视角下商业模式合用性评价

Evaluation of Business Model Fitness from the Perspective of Rules

当前商业模式评价研究还是处于初级阶段。但是,若不能科学评估商业模式,那么商业模式设计、创新或者重塑的质量难以定性,将有极大可能引致灾难性的后果。从现实运营的角度来看,任何商业模式必然依赖于特定规则的编排,使得价值创造和价值获取活动重复进行。因而,评价商业模式的问题可转化为如何评价其核心规则。为此,文中提取核心规则的3个属性:一致性、约束性和适应性,并科学分析基于规则的商业模式评价原理、路径和策略。这事实上开辟了一条有前景的研究路径,让商业模式评价实质性帮助到企业、投资者、政府和研究者决策。

At present, research on the evaluation of business model is still at an early stage. However, without scientifically evaluating business model,the quality of business model＇ s design, innovation or reshaping is diffieuh to determine, and it will be very likely to lead to disastrous consequences. From the perspective of practical operation, any business model must rely on the design and configuration of specific rules, which make the value to be created and acquired repeatedly. Thus, the problem of evaluating business model is translated to how to assess its core rules. Therefore,in this paper, we conclude three properties of core rules ： consistency, constraint and adaptability, and scientific analysis the theory, path and strategy of business model evaluation based on rules. In fact, this opens up a promising path and makes the evaluation of business model really help the focal firms,investors, government and researchers to make decision.