会展设计中虚拟技术的应用——以2016北京国际车展为例

Application of Virtual Technology to Exhibition Design——with 2016 Beijing International Auto Show as an Example

当今科技的发展和普及已经逐步改变了会展设计中表现及参与方式,展示设计也已经步入了全数字时代的门槛。文章以普及虚拟技术和互动方式为主题,结合2016年(第十四届)北京国际汽车展览会,分析当下正在普及的虚拟技术在车展中的运用和创造出的新的互动体验方式,为会展设计提供新的设计思路。

Today＇s science and technology have gradually ushered exhibition design into a all digital epoch by changing its ways of expression and participation. The paper, focusing on virtual technology and interactive means, made an analysis on the application of pervasive virtual technology to auto fairs and those new interactive experiences for audiences as a result with 2015 Beijing International Auto Show as an example, aiming to offer some new ideas to exhibition design.