高校网络传播与新媒体专业课程内容的开发与创新

On Curriculum Development and Innovation of the Specialty of Internet Communication and New Media in Universities

自2000年之后,网络媒体在国内迅猛发展,各大高校顺应社会发展趋势,纷纷开办了新媒体传播及网络传播有关的各种专业,招生的数量还在年年增加,但在人才培养方面还存在定位模糊等问题。文中分析了网络媒体的发展趋势、人才需求状况,并据此提出网络传播和新媒体专业课程内容开发与创新的策略。

The rapid development of internet media since 2000 has led some universities to establish the specialties related to new media communication and internet communication. Rising as the enrollment keeps every year, problems like vague orientation has been found in talent cultivation. The paper made an analysis on developmental possibilities of internet media and social demands over human resources, and proposed the strategies for curriculum development and innovation of the specialties related to internet communication and new media.