基于用户需求的食品包装扁平化设计

Flat design of food packaging based on user demand

从用户需求角度出发,构建完整的食品包装扁平化设计流程。通过对扁平化概念的阐释,结合马斯洛的用户需求层次理论,提出食品包装的五维扁平化设计因子及设计模式,构建了完整的食品包装扁平化设计流程。以口香糖设计为案例,验证了扁平化设计理念在食品包装设计中的可行性和有效性。

From the perspective of user demand,constructing the complete process on flattening design of food packaging.Through the combination of the concept of flattening and Maslow＇s Hierarchy of Needs,this paper puts forward the five-dimensional food packaging design,which includes the flat design factor and flat design model,and constructs a complete food packaging flattening design process.Taking the design of gum packaging as the typical case,verify the feasibility of food packaging design with flattening design theory.