战略创业决策逻辑的理论基础、类型分析与研究框架构建

Theoretical Background,Type Analysis and Research Framework Construction of Strategic Entrepreneurial Decision-making Logic

战略创业研究近年来成为学者广泛关注的热点,如何采取合适的战略创业决策逻辑以创造和获取价值是企业生存与成长所面临的重要课题。战略创业的核心思想体现为同时寻求机会和竞争优势,其行为反映为企业机会识别和资源整合的互动。针对战略创业决策的特点,本文从手段导向理论入手分析目标导向和手段导向这两类战略创业决策逻辑的特征及关系,并构建研究框架以探索战略创业决策逻辑类型、战略创业行为与企业绩效间关系。最后,针对未来研究方向提出展望。本研究有助于拓展战略创业研究,推动手段导向理论发展,并为企业持续进行战略创业以提升绩效提供理论指导。

Strategic entrepreneurship research has drawn increasing attention from scholars recently. How to apply proper strategic entrepreneurial decision-making logic is an important issue for new ventures to create and capture value for survival and growth. The core logic of strategic entrepreneurship is to seek opportunities and competitive advantages simultaneously and its core behavior reflects the positive interaction between opportunity recognition and resource integration. Based on the characteristics of strategic entrepreneurial decision-making, this paper analyzes the characteristics of causation and effectuation as two types of strategic entrepreneurial decision-making logic and the relationship between them, and thus develops the research framework and propositions to explore the relationship among types of strategic entrepreneurial decision-making logic, strategic entrepreneurial behavior and finn performance, by using effectuation theory. Finally, it proposes future research directions. It helps to extend strategic entrepreneurship research and promote the development of effectuation theory, and provides theoretical guidance for constant strategic entrepreneurship to raise firm performance.