微媒体对大学生思想政治教育载体工作效能的消解与重构

The Effect of the Micro-media on the Work Efficiency of the College Students' Ideological and Political Education Carrier

微媒体是基于用户关系的信息分享、传播及获取平台,它具有传播速度即时便捷、传播方式病毒式、传播过程去中心化和传播内容非专业性等特点,它的出现对大学生的思想和行为产生了重要影响,消解了大学生思想政治教育工作效能。高校要积极利用微媒体构建学生思想教育活动的新平台,构建信息处理新机制,提升思想政治教育管理载体、文化载体、活动载体和传媒载体的工作效能,教育引导大学生自觉践行社会主义核心价值观,为实现伟大的中国梦而努力学习和奋斗。

Because of its unique characteristics, the Micro-Media is very popular among the college students. It not only has an important impact on the thinking and behavior of the college students, but also weakens the effectiveness of Ideological and Political Education. The colleges and universities should actively use the Micro-media to build a new system of student education and management, to educate and guide the college students to consciously practice the core values of Chinese socialism, and work hard for the realization of the great Chinese Dream.