“一带一路”国家战略的舆论引导评价研究

Evaluation of Media Responsibility for "One Belt One Road" National Strategy

[目的/意义]研究"一带一路"战略传播过程中,中国媒体如何承担新闻舆论宣传与引导的责任。[方法/过程]以人民网、新华网等18家主流媒体118篇新闻报道为研究对象,采用内容分析法,从报道视角、报道内容、报道体裁及语言风格四方面,考察我国主流媒体"一带一路"新闻舆论工作的现状。[结果/结论]主流媒体在报道"一带一路"国家战略的新闻中,存在政宣口气浓重、关注点雷同、单一强调中国作用、忽略向下传播等问题,阻碍社会对"一带一路"战略正确认识,未能全面履行媒体责任。在"一带一路"国家战略传播过程中,媒体应做到内容上言之有物,注重特色报道,重视态度与语言客观性,加强媒体间联盟作战等。

[ Purpose/Significance ] To examine how Chinese media take the responsibilities in the process of communicating ＂One Belt One Road＂ national strategy. [ Methods/Proeess] We collected 118 news reports as the research data from 18 main media in China, such as People＇s Daily, Xinhua News Agency, etc. We adopts content analysis method, from the perspective of ＂ perspectives content＂ ＂genre＂ and ＂rhetoric＂. [ Results/Conclusion] Media failed to fully fulfill their social responsibility and there exist many problems, such as condescending attitude, focus, single stressed China＇s role, not considering the audience＇s feelings, etc. The media need to do the following things： to report something meaningful, pay attention to feature reports, pay attention to attitude and language objectivity, and strengthen the media alliance operations.