明清徽商伦理思想的表现形式探析

An Analysis on the Manifestation of Huizhou Merchants' Ethical Thoughts in the Ming and Qing Dynasties

中国传统文化内涵丰富,具有地域特色和风格的伦理思想是其最突出的内容。徽州由于位置的特殊性和人文因素积淀,徽商伦理思想呈现出以诚信为本、以孝道为己任、厉行节约和崇尚节俭、独特的义利观和积极参与公益事业等多种形态。在世界多极化和一体化的今天,继承和弘扬这种伦理思想对进一步丰富中国优秀文化和社会主义建设都具有重要和深远的意义。

Due to the particularity of the geographical position and the accumulation of humanism factors of Huizhou, the ethical thoughts of Huizhou merchants are characteristic of being honest,emphasizing filial piety, practicing strict economy, advocating frugality, being unique in the idea of moral and profit, and actively participating in public welfare undertakings. In the modern world, it is significant to the further en- richment of the excellent Chinese culture and the socialist construction to inherit and carry forward these ethical thoughts.