新媒体环境中科技期刊的内容拓展

Content expansion of sci-tech periodicals in new media environments

探索新媒体环境中科技期刊内容拓展的主要途径,包括:善用媒体工具,扩大内容传播;打造内容产品,延伸内容服务;进行专题策划,挖掘内容深度。认为在科技期刊内容拓展中应准确定位读者和期刊内容,并坚持内容为主、技术为辅的原则,以此促进期刊内容资源与新媒体技术的融合发展,提高期刊影响力。

Dealt with in this paper are three main approaches to the content expansion of sci-tech periodicals in new media environments, including making good use of media tools to expand content propagation, creating content products to provide more content services and planning special subjects to reveal content depth. Moreover, two principles, namely correctly positioning readers and contents and emphasizing the content with technology assistance, are pointed out. All these above-mentioned approaches and principles help to accelerate the fusion of content resources of sci-tech periodicals and new media technology and to improve the impact of periodicals.