英国“信箱俱乐部”项目评估报告体系及启示

Analysis and Enlightenment on Evaluation of “Letterbox club” Project in England

使用文献调研法,对英国"信箱俱乐部"项目评估报告进行分析、梳理和总结。在此基础上,提出我国阅读推广活动评估应该注重计划先行、精细策划项目,并联动上级政府或者高校相关部门,进行差异化调查,注重参与者的感知,动态跟踪活动始末,出具客观反映阅读活动进展并能修正活动不足的调研报告。

We used the method of literature survey to analysis theevaluation of ＂Letterbox club＂ project in England. The conclusions included the evaluation of reading promotion should pay attention to make plan firstly, design carefully, require linkage of government or college departments, survey differences, emphasize on perception, dynamic tracking the whole activity, sample sci- entifically, and provide the objective and amendment evaluation report.