福建省体育健身休闲产业的现状与发展策略

Development Strategy:Present and Future of Sports,Fitness and Leisure in Fujian Province

目前,福建健身休闲产业体系初步形成,服务内容呈多元化趋势,市场投资持续走热,从业人员规模迅速扩大,近5年健身休闲产业呈现稳步增长趋势。但仍存在居民健身消费意识不强,产业规模小、产值低,发展不均衡,产业人才匮乏,与其他产业融合度不高等问题。倡导"健康储蓄"理念,提高居民消费意识和热情;加强地方健身休闲产业规划,突出地域特色;注重健身休闲产业人才培养;加快健身休闲产业与其他产业融合;推进"互联网+健身休闲"等是福建省体育健身休闲产业发展的重要举措。

The industry of sports, fitness and leisure in Fujian Province is taking shape and tending to bediversified and expanding continually which has attracted growing investment and increasing practitioners in thepast five years. But there are problems of residents’ weak desire for consumption, small-scale industry with lowproduction value, imbalanced development, shortage of professional practitioners and loose correlations withother industries. Measures are recommended for boosting sports, fitness and leisure in Fujian by building healthsaving awareness on residents to spend more on health exercise, improved planning for health-oriented propertywith regional characteristics, focus on sport and fitness professionals cultivation, and accelerate the fitnessindustry amalgamation with other industries and with the internet for a mode of Internet ＋ fitness ＆ leisure.