B2C电子商务下绿色逆向物流模式研究——以化妆品行业为例

Research on Green Reverse Logistics Model under B2C E-commerce——a Case Study of Cosmetic Industry

文中首先介绍了B2C电子商务市场经济背景以及绿色逆向物流的内涵,分析了目前化妆品行业逆向物流的现状以及存在的问题的基础上,进一步提出化妆品企业实施逆向物流绿色化的措施。

This ar ticle f irs t introduces the B2C e - commerce marketbackground and the connotation of green reverse logistics, based on the analysis of the present situation of reverse logistics in the cosmetics industry and the existing problems , i will give some ideas for cosmetics enterprises on how to establish the green reverse logistics system.