以历史文化资源促进环巢湖地区旅游产业的开发

A STUDY ON PROMOTING THE EXPLORATION OF TOURISM INDUSTRY IN CHAOHU LAKE REGION THROUGH THE HISTORICAL CULTURE RESOURCES

环巢湖地区历史文化资源非常丰富,要促进环巢湖旅游业的可持续发展,必须深入挖掘其文化底蕴。但环巢湖旅游业发展在融合历史文化资源方面存在认识不到位、优势没有充分发挥、文化品牌打造不够等问题。针对环巢湖旅游业发展存在的问题,提出了以下建议:政府、企业、学界要加强合作;研究过程要多学科参与;学界要进行有重点、分专题的挖掘;要重视新媒体的信息扩散作用;要采取以开发促保护的策略。

There are plenty of historical and cultural resources distributing widely in Chaohu Lake region. In order to promote the sustainable development of tourism in Chaohu Lake region, it is necessary to deeply explore its cultural connotations. However, there are many problems of developing tourism in Chaohu Lake region combining with historical and cultural resources as follows： the lake of awareness is obvious; the advantage is far from being used and the cultivation of cultural brands is not enough. Based on the above-mentioned facts, a few suggestions are put forward in the paper： people fromgovernment, industry and academia should strengthen the cooperation; multidisciplinary basic research should be advocated; the academic circles should carry on the research with emphasis and differentiate them; much importance should be attached to the information technology diffusion of new media; exploitative policies should be adopted to protect the historical culture resources.