大数据时代搜索引擎用户的信息安全问题研究

Research on Information Security of Search Engine Users in Big Data Era

文章通过案例解读法、文献研究法,探讨大数据时代搜索引擎用户面临的信息安全问题:数据搜索精确度降低以致信息失真、过度挖掘"数据废气"导致隐私泄露、"数据滥交"诱发诈骗隐患、用户主动泄露个人行为数据等,提出大数据时代提高搜索引擎用户信息安全的一些建议,包括明确数据使用者的责任、提升搜索行业的自律性、维护个人行为数据安全和完善相关法律保护等。

Through the method of case interpretation and literature research, this paper reveals some informationsecurity problems when users using the search engine in big data, such as information distortion, privacy information disclosure, fraud risk and safety consciousness weak. What＇s more, this paper puts forward some suggestions to increase users＇ information security of search engine in big data, including clearing the responsibility of the data users, elevating the search industry self-discipline, ensuring personal behavior information security, improving the relevant legal protection and SO on.