“微时代”高校思想政治教育面临的挑战与应对策略

Challenges and Countermeasures of Ideological and Political Education in Colleges and Universities Based on “Micro Era”

随着网络信息技术的飞速发展，微博、微信在人们的工作生活中得到广泛应用，“微时代”的到来，使人们的信息交流方式发生重大变化。对于新兴媒体而言，大学生是最大的受众群体之一，而且新兴媒体也在悄然改变着大学生的价值取向和思想观念，这无疑将使高校思想政治教育工作面临着前所未有的挑战。因此，在分析“微时代”对大学生影响的基础上，着重探讨高校思想政治教育在“微时代”的应对策略。

With the rapid development of network information technology, micro-blog and WeChat have been widely used in people＇s work and life. The coming of ＂micro era＂ has made a significant change in the way people communicate. For the new media, college students are one of the largest audience and it is quietly changing the value orientation of college students and ideological concepts, which will undoubtedly make the work of ideological and political education face with unprecedented challenge . In view of this, based on the analysis of the influence of the ＂micro era＂ on college students, this paper focuses on the countermeasures of ideological and political education in Colleges and universities in ＂micro era＂.