建立以服务为导向的渠道分级管理制度——以某移动公司为例

Establish channel classification management system service oriented:taking a mobile corporation as an example

随着4G、互联网时代的到来,中国移动正在经历从语音经营到流量经营的转变;渠道是面向客户、传递服务的通道,其营销能力的优劣会直接影响客户的选择。市场发展靠渠道,渠道发展靠管理,因此,要在激烈的市场竞争中立于不败之地,中国移动必须进行管理创新。文章通过对中国移动某省某市某县移动公司的社会渠道为例,进行分层分级管理探索,寻找适合市场需求的渠道管理模式。

With the arrival of 4G and the Internet era, China Mobile has been experienced the change from the voice business to flowmanagement; channel is customer oriented to delivery service, The advantages and disadvantages of its marketing ability will directly affectthe choice of customers. The development of the market depends on the channels, the development of channels depends on management,therefore, to be in an invincible position in the fierce competition in the market, China Mobile must carry on management innovation. Thispaper explores the hierarchical management by taking a mobile corporation of China Mobile in social channels as an example, to look forchannel management model which is suitable for the market.