网络社会中的“媒介化”问题:理论、实践与展望

"Mediatization" in Network Society:Theory,Practices and Prospects

在媒介渗透的社会背景下,媒介化成为最能够体现媒介重要性的概念之一,也是媒介研究的新路径。本文基于文献爬梳与反思,辨析媒介化与中介化的差异,阐释作为元过程的媒介化所蕴含的媒介逻辑,并进一步从网络社会中的日常生活实践角度出发来理解和分析媒介化的社会空间表征及其向网络化逻辑延伸等问题。本文认为,传统的媒介逻辑本质上是一种以时间面向为主导、以传播效果为目标的单向技术逻辑,而网络化逻辑在很大意义上是基于日常生活的以空间面向为主导的多元实践逻辑。网络使得社会空间、心灵空间和物理空间产生套叠和分离。网络社会表面上是媒介技术延伸的结果,其实质却是社会互动关系的投射。未来的媒介研究应聚焦如何联结网络空间中的互动关系,探索打通时间和空间问题的路径。

With the permeation of media, the concept of mediatization has become one of the most important notions reflecting the significance of media and a new paradigm of media studies. This paper makes a distinction between the two concepts of mediatization and mediation, and explains the meaning of media logic that the mediatization as a recta-process contains. Moreover, the space representations of the mediatized society and the extension of media logic to networking logic are discussed from the point of view of daily life in the network society. The mediatized system of social space has changed with the networking connectivity of information. Traditional media logic is in essence uni-directional time-oriented technological logic aimed at communication effects, while networking logic to a great degree is a multi-dimensional space-oriented logic based on daily life practices. The Internet makes social space, mind space and physical space nested and separated. Seemingly as the result of the extension of media technologies, the network society is actually the projection of social interaction. Future research shall pay attention to how to connect interactive relationships in network space and how to integrate the issues of time and space.