“网红”:被消费的女主播

“Net Celebrity”:Female Anchor Consumed

"网红"不完全是早前"网络红人"的简称,现今它更多用来指称网络直播中走红的年轻女性。这些时尚女子依靠自身的身体资本、与粉丝持续互动积累的人气,将其成功地转化为经济资本。"网红"既是一种商业模式,是为"网红经济",又是一种文化现象,关涉到教育、就业、娱乐、趣味、道德、法律等多方面的社会问题。

＂Net-celebrity＂ is not exactly the abbreviation of previous ＂Network Reds＂. It is more used to refer to the young women who are popular in live webcast nowadays. They rely on their beauty, and popularity accumulated by continuously inter- acting with their fans, which are successfully transformed into economic capital. ＂Net celebrity＂ is not only a business model, ＂Net celebrity economy＂ in this case, but also a cultural phenomenon, relating to problems of education, employment, entertainment, fun, moral and law.