全域旅游背景下浙江苍南旅游发展研究

Under the background of global tourism Zhejiang Cangnan Tourism Development Research

近年来,苍南县全域旅游在各级政府的重视、引导和扶持下发展迅速。笔者结合全域旅游背景下苍南旅游发展现状,就苍南旅游发展要素制约明显,旅游基础设施建设滞后,旅游资源整合开发力度薄弱,旅游产业融合发展缓慢,旅游品牌宣传营销力度不大等存在的问题进行深入分析,并提出对策,以统筹各方力量,把苍南旅游做成一项实实在在的民生工程。

In recent years,at all levels of government attention,guidance and support ,Global Tourism of Cangnan is in the rapid development.Under the background of Global Tourism,author combines the current situation of Cangnan tourism development,according to Cangnan tourism development constraints, tourism infrastructure construction lags behind, weak tourism resources integration and development, slow development of tourism industry integration, tourism brand marketing efforts and other issues are in depth analysis,and put forward countermeasures. To co-ordinate the strength of all parties and to put Cangnan tourism into a real livelihood projects.