服装品牌订货会的市场营销功用研究

Study on the Marketing Function of Fashion Brand Ordering Meeting

通过对服装品牌订货会的举办目的、形式和类别等进行比较和分析,探讨订货会的内涵,重点阐述其在生产、销售、品牌塑造和文化推广等环节的市场营销功用。

The purpose, form and category of the clothing brand ordering meeting were compared and analyzed, the connotation ofthe ordering meeting was discussed. And the marketing function of the production, sales, brand building and cultural promotion weredetailed.