信息生态视域下移动健康信息消费行为分析——以健康可穿戴技术为例

Analysis on Mobile Health Information Consumption Behavior from the Perspective of Information Ecology——Taking Healthcare Wearable Technology for Example

旨在探究用户的移动健康信息消费行为,通过分析影响因素及其内在作用机理提出管理策略,对移动健康技术的开发商、生产商和销售商的产品设计与开发、营销策略的制定和顾客服务与教育等实践工作具有积极意义。基于信息生态的研究视角,从信息技术因素、信息人因素、信息因素及信息环境因素4类因素展开分析,并整合技术接受模型提出研究假设构建研究模型。以健康可穿戴技术为实证研究对象,采用问卷访谈的方式获取380份有效数据,并利用SmartPLS2.0软件对模型进行检验。研究发现,感知易用性正向影响感知有用性,感知易用性和感知有用性均正向促进消费意愿;用户创新性和健康知识素养正向影响感知易用性;信息的准确性正向影响感知易用性,信息安全性正向影响感知易用性和有用性;顾客教育正向促进感知易用性和有用性,参照群体正向影响感知有用性。

This article aims to explore users＇ consumption intention of mobile health information and put forward management strategy by analyzing influential factors and their internal mechanism, which may be meaningful for research ＆ development, manufacturers and managers to design and develop relevant products, make marketing decisions and serve their customers and so on. From the perspective of information ecology, analysis is developed by integrating information technology factors, information user factors, information factors and information environment factorS. This paper proposes research hy- potheses and theoretical model based on the technology acceptance model （TAM）. Healthcare wearable technology is select- ed as empirical sample. 380 valid samples are obtained by questionnaire, and SmartPLS2.0 is applied to test hypotheses and model. It is found that, perceived ease of use positively affects perceived usefulness, and they both significantly influence consumption intention. What＇s more, users＇ innovativeness and health knowledge literacy positively influence perceived ease of use. Furthermore, information accuracy significantly affects perceived ease of use, and information security positively influences perceived ease of use and perceived usefulness. Last but not least, customer education positively influences perceived ease of use and perceived usefulness, and reference group significantly promotes perceived usefulness.