我国当下电视综艺节目的发展策略

Strategic Selection of Existed TV Variety Show Development in China

当前,我国电视综艺节目正处于十字路口,找准方向大力发展显然不能继续倚重引进节目模式、推行明星策略、展示时尚生活等手段,制作方必须转换思路,主动调整发展策略。节目引进注重精准,把符号借鉴作为引进的主要形式。充分利用移动互联网优势展开消费调查,重视专项调查和动态调查的有机结合。推行生活化策略过程中要去匠气、去星味、去装饰,真正贴近大众,追求本色。在探寻电视综艺节目深度模式建构时,立足于我国是一个历史文化资源大国的实际,节目制作坚定地切入历史。

At present at the eross-road about the TV variety show advances in China. It is very difficult to import the show mode, to urge performance star policy and to display the fashion. This paper talks about four aspects of the item selection such as the item selection policy, program mode of market investigation, the program content and the program mode construction. This article made the analysis of the existed main problems, submitted the import program mode and their symbols, the consumption investigation and life policy revising and so on. The program should be viewed under the historic view point.