“一带一路”节点城市品牌营销策略研究——以泉州市为例

The Tactic of Brand Marketing about Node City of the Belt and Road——A case study on Quanzhou

"一带一路"战略为沿线节点城市的发展带来重大机遇,加强城市品牌营销,抢占发展先机,已成为节点城市未来发展的一项要务。基于对城市品牌营销的简单概述,对"一带一路"战略下城市品牌营销的策略进行研究,并以节点城市泉州为例,对其城市品牌营销策略作SWOT分析。以此为基础,提出泉州城市品牌营销策略的构想,为"一带一路"节点城市品牌营销提供可能的借鉴。

The Belt and Road strategy brings great opportunities for the development of the node city,therefore,it has become a top priority of the future development of them to strengthen the city brand marketing in order to seize the opportunity for development.Based on the simple overview of the city brand marketing,the article makes a research on the tactic of city brand marketing under the Belt and Road strategy.And taking the node city Quanzhou as an example,making SWOT analysis on its city brand marketing tatic.On the basis above,put forward advices of city brand marketing tactic on Quanzhou,with the aim of providing possible reference for the node city of the Belt and Road.