自媒体时代大学生思想政治教育面临的挑战与适应性对策分析

An Analysis on the Challenge and the Applicable Countermeasures of College Students' Ideological and Political Education in We-media Era

自媒体时代的到来,使大学生思想政治教育涌现出了一些新的特点:思想政治教育的内容和形式突破时空的限制;教育者与受教育者之间的关系更具平等性;受教育者具有更强的学习自主性。但是也不可避免的出现了新的挑战:教育双方获得信息的可逆性转变给教育者的素质和权威带来挑战;"无屏障性"的信息传播使教育内容受到挑战;受教育者日益呈现出的"叛逆性"对教育的模式提出挑战。因此提高教育者的媒介素养、塑造新的教育者形象,创新教育内容、增强教育内容的时代性,用社会主义核心价值观引导网络舆论、把握网上舆论引导的时度效和创新教育模式是提高自媒体时代大学生思想政治教育实效的有效对策。

With the coming of We-media era emerge some new features in the ideological and political education of college students,like the breakthrough of space and time limitation in the content and form of ideological and political education,the more equal relationship between educators and educatees,and the stronger learning autonomy of the educatees.However,there are inevitably new challenges resulting from the reversibility of information exchange between the two sides of education to the quality and the authority of educators,the 'barrier-free' information dissemination to the content of education and the rebelliousness increasingly presented by educatees to the mode of education.Therefore,the paper argues that the applicable countermeasures to improve the ideological and political education of college students in the We-media era include the following strategies:shaping a new image of educators by improving their media literacy,innovating educational content by enhancing its contemporary,handling the timeliness,dimension and effectiveness of online public opinion guidance by guiding it on the basis of socialist core values.