后视频时代区域文化传播策略初探

Strategy of Regional Culture Transmission in Post-Video Era

在后视频时代,综合本地功能的社区化移动视频媒体是区域文化传播必经的媒介路向:形成具有清晰品牌辨识度的区域文化核心竞争力,以影像呈现赋予区域文化丰富直观的媒介形象,借助媒介事件强化文化身份的认同。后视频时代的参与式文化决定了区域文化传播的多样性和共建共享,区域文化的传播可通过添加游戏元素进一步强化其游戏特征。

In post-video era, mobile video media based on community is the key way of regional cultural transmission： to form the core competence of regional culture with clear brand recognition, to endow the regional culture with rich visual image, to strengthen cultural identity by means of media events. In addition, participatory culture determines co-construction and sharing of regional cultural transmission, strengthening its game features by adding game elements.