中国省域星级酒店市场结构变化的空间差异分析

Analysis of Spatial Difference of Market Structure Change of Provincial Star Hotels of China

本研究以2006—2015年星级酒店相关数据为基础,运用区位熵、市场集中度指数和市场结构变动指数等研究方法,探讨了我国31个省市区星级酒店市场结构的变化及其空间分异特征。结果表明:1.四星、五星等高星级酒店的区位熵呈现出明显的由东向西梯度递减的分布格局,而一星、二星等低星级酒店的区位熵分布则与此完全相反。2.我国绝大部分地区的酒店集中程度均较高,且区域分异特征并不十分明显,主要集中在二星及三星酒店。3.整体上,近十年来我国星级酒店市场结构的变化较为不明显,但其变化的地域特征较为明显。4.各星级酒店在全国各省市区所占比重的变动方向较为一致。

Based on the relative data of star hotels during 2006-2015,by using the research methods such as location quotient,market concentration index and market structure change index,this paper discusses the change and spatial difference features of the market structure of the star hotels of 31 provinces and municipalities of China. The results show that the location quotient of high-level star hotels such as four-star and five-star hotels demonstrate an obvious gradient decreasing feature from east to west while the location quotient distribution of low-level star hotels such as one-star and two-star hotels is completely opposite. On the whole,in recent ten years,the location quotient of star-level hotels shows a trend of regional balanced development,but degree of centralization of high-level star hotels is still high. In most part of China,the hotel concentration degree is high,and the regional differentiation characteristics are not very obvious,which are mainly centralized in the two-star and three-star hotels. During the past decade,changes of market structure of star-level hotels are relatively not obvious,but the regional feature of its changes is significant and shows a distribution pattern great change in the north or east while small change in the south or west. The proportion of all-star hotels in different regions of China share some more consistent changes with the increase of five-star,four-star and three-star hotels while the decrease of one-star and two-star hotels,but there are some exceptions,such as Tianjin,Shanghai,Tibet,Jilin,Guangxi and Ningxia.