日本旅游业发展面临的挑战

Challenges of International Tourism in Japan

2020年东京奥运会的成功申办是日本发展旅游业的一个良好契机。如何提高日本在国际上作为观光国家的知名度,吸引更多的海外游客是日本旅游业的最大课题。通过对日本旅游市场的调查分析,阐述目前日本在吸引海外观光客方面存在的政策性与实际操作的问题,提出了更加明确的解决方案。如何更加宏观地对日本旅游业进行管理和调控,以便更好地满足不同国家游客的要求是解决问题的关键。

Japan＇s successful bid to host the 2020 Summer Olympic Games in Tokyo is expec-ted to bring a windfall to the tourism industry. It is a challenging task for Japan to enhance its repu-tation and attract more visitors from abroad. This paper makes a review of the current situation of international tourism in Japan and examines the problems that may limit international competitive-ness of Japan9 s tourism industry. We offer a number of solutions to the improvement of tourism quality for better meeting expectations of foreign visitors and realizing its goal as a tourism nation.