摘要
随着我国亲子旅游市场的不断发展,越来越多的旅游企业投入到这一市场竞争中。文章以同程网发布的2016年亲子旅游调查报告为基础,分析了我国目前亲子旅游在目的地选择、出游时间、决策权、信息获取渠道、消费水平等方面的特征,并针对这些特征提出了相应的开发策略。
With the continuous development of parent-child tourism market in China, more and more tourism enterprises are in-vested in this market competition.Based on the report of 2016 parent-child tourism survey published in the same network, this paper analyzes the characteristics of parent-child tourism in destination selection, travel time, decision-making power, information access channel and consumption level 袁 and puts forward the characteristics of these characteristics The corresponding development strategy.
出处
《时代农机》
2017年第4期112-113,共2页
Times Agricultural Machinery
基金
武汉商学院校级科研项目(编号2015KY014)
关键词
亲子旅游
特征
策略
parent-child tourism
characteristics
strategy
