微课在《汽车营销实务》课程中的应用研究

Research on the Application of Micro-course in the Course of “Automobile Marketing Practice”

《汽车营销实务》课程共分七个模块,课程所涵括的知识点非常多,尤其每个模块中的异议处理是职业院校学生非常头疼的一个问题。文章立足实践,探讨基于"微课"教学模式在《汽车营销实务》课程中的应用研究,认为"微课"教学是课堂教学的有益补充。微课利用5~10min的短视频讲解单个的知识点,便于学生利用碎片化时间反复观看学习,提高其自主学习能力。

＂ Automobile Marketing Practice＂course is divided into seven modules, the course covers a lot of knowledge points,especially the objection in each module is a serious headache for vocational college students.Based on the practice, this paper discusses the application of ＂ micro - class＂ teaching model in the course of ＂ automobile marketing practice＂ ,and thinks that ＂ micro -course＂冶 teaching is a useful supplement to classroom teaching. Micro-class use of 5 to 10 minutes of short video to explain a single point of knowledge to facilitate students to use fragmented time to watch learning repeatedly to improve their a-bility so as to learn independently.