广州岭南文化主题酒店开发设计探讨

The Study on the Design of Guangzhou Lingnan Culture Theme Hotel

岭南文化是中华民族传统文化中最具特色和活力的地域文化之一,随着广州酒店业市场发展以及弘扬岭南文化、建立广东文化大省的需要,广州岭南文化主题酒店的创建具有必要性。文章首先从背景、竞争、市场和顾客层面分析了创建广州岭南文化主题酒店的可行性,然后阐述了岭南文化载体的选择,最后,从主题氛围与环境设计、主题产品与设施设计和主题服务设计三个角度探讨了岭南文化主题酒店的设计。

Lingnan culture is one of the most vital and attractive types of Regional cultural in traditional Chinese culture . With the development of Canton Hotel industry and enrich Lingnan culture and establish Guangdong strong province of culture, it is necessary to establish Guangzhou Lingnan culture theme hotel .First, this article analysis the feasibility of establishing Guangzhou Lingnan cul- ture theme hotel from background, competition, market and customer. Then, explaining the choice of Lingnan culture formats. At last, discussing the design of Lingnan culture theme hotel from Theme atmosphere and environment design, Theme products and facilities design ,Theme service design.