扬州市旅游产品结构优化研究

Study on the Optimization of Tourism Product Structure in Yangzhou

近年来扬州市旅游吸引力逐渐减弱、旅游增长动力不足,其根本原因在于旅游者日益多元化、个性化的旅游需求不能得到满足,旅游供给侧结构性调整势在必行。本文从类型结构、空间结构和时间结构三个方面对扬州市旅游产品结构现状进行分析,探究扬州市旅游产品结构存在的问题,在此基础上提出精品化与多元化相结合、资源整合与空间集聚、积极发展淡季旅游与夜间旅游的优化策略。

In recent years, the attractiveness of tourism in Yangzhou City has been weakened, and the driving force of tourism growth is insufficient. The fundamental reason is that tourists are increasingly diversified, individualized tourism demand can not be satisfied, and tourism supply side structural adjustment is imperative. This paper analyzes the present situation of tourism product structure in Yangzhou from three aspects of type structure, space structure and time structure, and probes into the problems of tourism product structure in Yangzhou City. On this basis, it puts forward the combination of quality and diversification, resource integration and space Agglomeration, and actively develop off-season tourism and night tourism optimization strategy.