企业履行社会责任与营销绩效的实证分析

Empirical Analysis of Corporate Social Responsibility and Marketing Performance

本文主要利用上海证券交易所发布的上市公司财务数据对企业履行社会责任与营销绩效的关系进行实证分析,增加了数据分析的可靠性,避免采用问卷调查带来数据分析的不可靠性。本文通过分析得出企业履行社会责任与营销绩效存在正相关关系。

In this paper, the qualitative aspect mainly from the interaction of social responsibility and marketing activities, carry out an empirical analysis of the relationship between listing Corporation financial data quantitative aspects mainly through the Shanghai Stock Exchange issued for enterprises to fulfill their social responsibilities and marketing performance, increases the reliability of data analysis, to avoid the use of a questionnaire survey to bring the data reliability analysis is not. This paper through the analysis that enterprises to fulfill their social resoonsibilitv and marketing performance exist positive correlation.