中国互联网不正当竞争的现实与思考

The Reality and Thinking about the Internet Unfair Competition

互联网的发展对社会和经济发展起到了至关重要的作用。一些互联网服务提供者为了迅速提升用户流量和积累数据资源,扩大市场影响力,采取了一系列违背公认市场道德的不正当竞争行为。由于互联网行业的复杂性,故《反不正当竞争法》自1993年实施以来进行了第一次修订,首次增加了互联网领域不正当竞争行为的规定。同时,基于互联网平台化竞争趋势日益明显,也不能再只运用《反垄断法》中单边市场的思维处理双边市场的竞争案件。

The development of Internet plays a critical role in the development, of society and economy. Some Internet service providers carried out a series of unfair competitions disobeying acknowledge market moral in order to improve rapidly customer traffc, accumulate data resources and enlarge the market＇s influence. Due to the complexity of Internet industry, the Anti-unfair Competition Law had reformulated firstly since it was implemented in 1993, which augmented regulations concerning unfair competition of Internet for the first time. Simultaneously, it is no longer appropriate to settle down the competitive cases of bilateral market in the thought of one-side market of the Antitrust Law on the basis of increasingly obvious competition tendency of Internet platformization.