河钢唐钢区域市场营销的优化建设

Optimized Construction of Regional Marketing of Tangshan Iron and Steel Company

钢铁企业传统的营销方式都是"以产定销",忽略了市场尤其是终端用户的实际需求,随着钢铁市场形势的不断变化,钢铁产品的营销方式也要随之而变,逐步转向"以销定产"的模式。唐钢近几年作了深入细致的研究,将市场划分区域,并在区域市场中培养重点客户,通过区域市场营销的方式达到了提升企业综合竞争力的目的。

Iron and steel enterprises are the traditional marketing methods are ＂to produce sales＂, ignoringthe market,especially the actual needs of end users,with the steel market situation continues to change,steel products,marketing methods have to change, and gradually turned to ＂ To sell production ＂ mode.Tang Gang tn recent years made in-depth and meticulous research, the market area, and in the regionalmarket to cultivate key customers, through regional marketing to achieve the purpose of enhancing the comprehensive competitiveness of enterprises.