英语国家媒体对长沙城市形象的构建与传播

Construction and Communication of the City Image of Changsha by Foreign Media

城市形象是一座城市对外的名片,也是其软实力的象征。国外传媒机构对一座城市在国际上形象的构建和传播起到举足轻重的作用。基于内容分析法分析来自九个具有权威性和影响力的国外传媒机构近七年对长沙市的有关报道,发现长沙城市形象在国外传媒机构的能见度较低,大多报道为中立报道,少数为负面报道。利用PEST分析法勾勒出长沙城市形象的大致轮廓,以期为国内外媒体提供相关参考。

The city image is like its name card and is a symbol of its soft power. The foreign media play a vital role in constructing and communicating the global city image. Based on the content analysis of news reports about the city of Changsha by 9 well - known for-eign media, it is found that the city image of Changsha has a relatively low exposure, with most of the reports being negative and few neutral. Then this study outlines the city image of Changsha by using the PEST analysis, so as to offer reference to domestic and foreign media.