基于VAR模型的文化消费与文化产业发展的实证研究

The Empirical Study of Cultural Consumption and the Development of Cultural Industry Based on the VAR Model

基于VAR模型对我国2005-2015年文化消费与文化产业发展的关系进行了脉冲响应分析,研究结论显示:(1)我国文化消费与文化产业发展之间存在长期的协整关系;(2)两者彼此呈现出正的脉冲响应,但文化产业发展变动对文化消费冲击的影响相对较弱,而文化消费变动对文化产业发展冲击的影响则更大。鉴于此,尝试从提高居民收入、引导并树立正确文化消费观念以及开发满足大众需求的文化产品三个方面来扩大我国居民文化消费需求水平,从而更好地推动我国文化产业的发展。

This study based on. the VAR model using 2005 -2015 date analyzes the impulse response between, cultural consumption, and the devel-opment of cultural industry, the research shows that： （1） the cultural consumption, and the development of cultural industry in. our country have a long-term cointegration. relationship; （2） there is a positive impulse response to the cultural consumption, and the development of cultural industry, but the change of the development of cultural industry has a weak influence on. the cultural consumption, relatively, but the change of cultural con-sumption. has a more greater influence on. the development of cultural industry. In. view of this, this study tries to expand the level of cultural con.- sumption.,it includes three aspects： improve the residents＇ in.come, guide and establish the correct idea of cultural consumption, and meet the demand of mass culture of product development in. our country. The purpose is to accelerate the development of cultural industry in. our country.