创业营销文献综述

A Survey of Entrepreneurship Marketing Literature

随着经济的发展,传统的营销行为逐渐落后于时代的发展,难以满足社会经济发展的需求,在万众创业、全民创新的浪潮下,将传统营销与万众创业的背景结合起来已是大势所趋,创业营销的创新将可能成为创业过程中的一个突破口。通过研究国内创业和市场营销相关文献,总结创业营销的产生及实践应用,以期对创业者起到一定的借鉴作用。

With the development of social economy, traditional marketing can not meet the needs of modern market, replaced by a new type of marketing entrepreneurial marketing. At present, China＇s colleges and universities are actively encouraging their own business, drawing lessons from foreign entrepreneurship education experience, comparing differences, learn from each other, and constantly improve their ability to start their own education, for the country Economic development and innovation and entrepreneurial talents, which, the Internet ＋ background, e-commerce development prospects, college students Internet marketing entrepreneurial costs lower, less risk, so become an ideal way for college graduates to start their own business.